What is Wayfair a cross-border e-commerce platform?

Wayfair is an e-commerce company headquartered in Boston, USA, mainly selling furniture and home furnishings. Wayfair was founded in 2002, and now the platform has collected 14 million products from over 11000 global suppliers, with an average monthly traffic of over 60 million. Besides the United States, Wayfair has sites in Canada, Germany, Ireland, and the United Kingdom.

Wayfair is the number one vertical home e-commerce sales platform in North America, with business scope including home furnishings, furniture, home appliances, home textiles, decorations, lighting fixtures, building materials, outdoor products, etc.

Due to the pandemic, Wayfair can be said to be one of the most popular cross-border e-commerce platforms in 2020. Many European and American buyers have turned to purchasing large items such as furniture online. In addition, Wayfair provides solutions such as 3D product display, image search, and home matching solutions, which enable better visualization of home products and optimize consumers' purchasing experience. Wayfair has also built its own logistics transportation, which has optimized the user experience in terms of receiving goods and reduced dependence on third-party logistics. For sellers, there is no need to worry about logistics or products

Delivery by Wayfair is also a major advantage.

But the entry threshold for Wayfair is not low, and it is difficult for Chinese companies to apply. Generally, it is recommended for American companies to enter, with faster review and higher approval rates. The registration fee for Chinese companies is higher, as the product liability insurance that Chinese companies need to pay is about $2000 more expensive than that of American companies.

In summary, the information for entering Wayfair includes:

1. Chinese or American companies (recommended)

2. Possess US product liability insurance

3. Must be shipped from overseas warehouse

4. Delivery time is within 48 hours

5. Prepare a collection account

According to media reports, Wayfair is recruiting personnel in Shanghai. At that time, Chinese sellers can directly communicate with Wayfair officials, and it is estimated that more and more Chinese sellers will enter.