What is Vova a cross-border e-commerce platform?

2023-04-19
185
Author: Going to sea is easy
Source: overseadia

VovaIt is an emerging mobile cross-border e-commerce website targeting the global market, operated by Suzhou Lebei Network Technology Co., Ltd., and officially launched in March 2018. The platform covers over 200 countries worldwide, supports over 20 languages, and is mainly popular in Europe. Hot selling products include household and kitchen supplies, luggage, women's clothing, health and beauty, electronic products, mother and baby products, etc.

 

However, since September this year,VovaCaught in a wave of bankruptcy.

 

According to the China Times,A seller pointed out that around the Mid-Autumn Festival, more and more peers reported similar situations:VovaThe store was sealed without warning, and all the contacts on the platform seemed to have lost contact at once.

 

When the reporter of the newspaper attempted toVovaWhen seeking confirmation, the contact phone number on the company's official website consistently showed that the call failed. After the platform's operating company Grove Information Technology Co., Ltd. in Shanghai received a call, the staff denied being an employee of the company.

 

So, once with huge traffic and lightVovaWhy did it fall here?

 

Some analysts believe that this is related to the positioning of the platform.

 

VovaWe are following the "overseas version Pinduoduo" model, selling at the lowest market price, from $7 dresses to $10 jeans, and then to 18 euros of branded imitation bags and $45 smartphones. Moreover, the cloning of products on the platform is severe, and many stores will follow suit. The platform allows sellers to bid at the same time, with the lower price winning. Over time, the platform ecosystem has deteriorated, causing the current predicament.

 

Regarding the latest developments in the event, an article on Blue Ocean Yiguan website mentioned that there are rumors thatVovaNot closed down, just because it was named by regulatory authorities and a large number of counterfeit stores were closed. The funds of the closed stores can be recovered through application in the future. There is also an official statement suspected of Vova that revealed that the platform has upgraded its algorithms, improved audit standards, and automatically removed products that violate Vova platform policies. Historical orders will still be settled on time according to normal rules, and the deposit will be refunded normally after calculation.

 

As of now, Vova has not officially refuted the rumor or announced it. And its app is still on the app store and can be downloaded and used normally.

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