What are the types of advertisements on Instagram?
If you are looking for a social platform suitable for advertising, Instagram is definitely one of your best choices. It has always been the most popular and active social platform in the world.
Today, Haihaiyi will provide you with all the information about Instagram advertising to help you make the best decision for your business. Let's first understand which advertising types Instagram has:
1. Image advertising
Image advertising allows you to display your product, service, or brand using an image, advertising image, and a Call to Action button (CTA). The main purposes of using image advertising include:
Increase customer interest in your brand or service. Use a eye-catching image or advertising image to showcase your brand and attract customer attention to your Instagram account.
Enhance product awareness. Choose an interesting product image to inspire people to understand your product.
Convey a simple message. This motivates customers to take action, such as purchasing products or visiting websites.
2. Video advertising
Video advertising allows you to showcase your product, service, or brand in new ways. Videos can help you better attract customers' attention.
The main purposes of using video advertising include:
Present your products, services, or brand in new ways. Videos can showcase unique features or tell the story of your brand.
Quickly attract customers' attention. Create a 15 second or shorter video to capture the audience and maintain their attention.
Convey a simple message. To encourage people to take action, such as purchasing products or visiting websites.
3. Carousel Ads
Rotational advertising allows you to display 2-10 images or videos in a single advertisement, and each image or video can have a dedicated link. Users can scroll through the broadcast ads by swiping left and right on their mobile device or clicking the arrow on their computer screen.
Due to having more creative space in a single advertisement, you can display specific details of different products, services, or promotional activities, or use multiple rotating picture cards to tell brand development stories.
By using rotating advertisements, you can:
Display multiple products and guide users to different landing pages. Provide customers with more options to help increase click through rates.
Promote multiple features of a single product. Display product details from different perspectives to deepen customers' understanding.
Tell the brand story. Use a series of pictures or videos to tell a wonderful story.
Explain the process. Introduce the operation mode of the enterprise to users step by step.
Create a larger display space. Display a large banner image across graphics cards to create an immersive advertising experience.
Highlight advantages. If your business belongs to the service industry, you can use pictures and/or videos to showcase your business advantages to new customers.
4. Collection Ads
Instagram's Collection Ad allows you to create an immersive experience using images as a carrier, making it easier for consumers to discover, browse, and purchase your products and services on mobile devices.
The boutique bar advertisement includes a cover image/video and three product images. When users click on the boutique bar advertisement, the system will guide them to an instant experience, and then use this full screen landing page to increase participation and stimulate interest and purchase intention. When creating an instant experience for use in boutique advertising, you can use "storefront" or "new customer acquisition" templates, or create a customized experience.
The main goals of using boutique advertising include:
Increase product exposure. Match and display relevant products in videos or images to attract user attention.
Create a smooth mobile browsing experience. Users can browse more products with just a touch of an advertisement, or learn more about product related information through a full screen experience.
Convert demand into sales. Encourage potential customers to continue shopping on your website or application.
Fully showcase the characteristics of the product catalog. Add more pictures of related products or services, fully showcase the characteristics of the products, and attract customers to repurchase multiple times.
5. Quick Shot Advertising
Snapshots are an immersive creative format that allows Instagram users to view and share daily highlights through images and videos. Unless saved, these images and videos will disappear within 24 hours.
Snapshots are full screen images, videos, rotations, or Gold Pinot Blue advertisements displayed between Snapshots on Instagram. Unlike natural snap shots, snap ads do not disappear after 24 hours.
Creating snap ads can help businesses effectively attract users:
More than half of Instagram users worldwide use snapshots and dynamic messaging every day.
More than half of the respondents reported that their online shopping frequency has increased due to the use of snapshots.
About 68% of the surveyed users admit to using the snap feature of three or more apps at least once a week.
Snap ads can be applied to image, video, rotation, and boutique column types. We will understand the characteristics of each type:
Snap Picture Advertising
The image advertisement in an Instagram snapshot will be displayed for 5 seconds, or until the user slides away from the snapshot. It is recommended to leave approximately 14% (250 pixels) of space at the top and bottom of the image to avoid displaying text, logos, or other key creative elements, in order to avoid being obscured by personal homepage icons or call to action.
Snap Video Advertising
If the video advertisement lasts for less than 15 seconds, Instagram Snap will automatically play the video advertisement. Videos exceeding 15 seconds will be split into multiple snap cards. Instagram will automatically display 1, 2, or 3 graphics cards, and then let the audience choose whether to continue watching the remaining parts. By default, the number of graphics cards displayed before prompting the audience to continue watching is customized for each audience.
Similar to snapshot images, it is also recommended to leave approximately 14% (250 pixels) of space at the top and bottom of the image for snapshot video advertisements.
Quick Shot Broadcast Advertising
Instagram Snap will automatically display 1, 2, or 3 picture cards, and then allow the audience to choose to tap to expand the snap to view the remaining broadcast picture cards. By default, the number of automatically displayed carousel graphics cards will be determined for each audience.
Unlike snapshot images and video advertisements, when users tap the snapshot broadcast advertisement, Instagram will jump to the landing page you set.
Quick Shot Boutique Bar Advertising
The Quick Shot Boutique Bar advertisement is roughly the same as the Dynamic Boutique Bar advertisement, with the only difference being that the former is displayed in Instagram's Quick Shot.
6. Instagram Discover Ads
Instagram Discovery is a discovery interface where Instagram can retrieve content from the entire platform based on users' interests. It is displayed on the same page as the search function to display posts in accounts that users have not yet followed. Advertisements in Instagram 'Discovery' appear between natural content.
The advantages of Instagram's discovery of advertising include:
Users will see your advertisement during the browsing process.
You can reuse Instagram's dynamic advertising or snapshot advertising ideas.
You can easily expand the coverage of your advertising series.
Haihaiyi is an intelligent cross-border service platform under Baidu, committed to helping Chinese sellers go global, providing advertising account opening, foreign trade marketing deployment and other services for overseas enterprises, and professionally assisting Chinese sellers in one-stop integrated marketing services such as brand going overseas and product promotion! If there are friends who need to open a customer account, you can leave a message and consult at any time on the official website if you have any questions!
