What are the types of advertisements for Bing?

1. Search for text advertisements

The most basic search text advertising is an extension of traditional text advertising. On this basis, some new elements have been added, such as mainly consisting of three parts: advertising title, show links, and advertising description. In actual advertising displays, there are also various additional Ad extensions and annotations to enrich advertising content and enhance visual effects. To give the customers they receive a more immersive feeling, thereby improving marketing efficiency and achieving the maximum promotion effect.

2. Shopping advertisements

Product Ads product advertising is another form of advertising that differs from Text Ads text advertising. Product Ads consists of custom images, product titles, descriptive text, price, and promotional information, which can be displayed on both PC and mobile devices. Product Ads requires customers to provide product feeds containing detailed information to determine which type of customer can see this type of advertisement for the product. When customers start searching for advertising keywords that match the products promoted by advertisers, product images and dynamic advertisements may be displayed. Provide customers with a more intuitive experience and showcase a series of advantages of the product more directly to the customers in need. When it arouses customer interest and clicks on it, it will redirect to your complete website, which can be a standalone website or a landing page.

3. APP Download

The advertisements installed by the App Install Ads application are similar to text advertisements, except that this type of advertisement provides an Install button that directly links users to the Apple Store or Google Play Store, increasing app downloads. This type of advertisement is mainly aimed at users with app promotion needs and only supports display on the mobile end.

4. Dynamic Search Ads

Dynamic Search Ads is a precision marketing advertisement automatically generated based on user search terms and website content. Extremely powerful, slightly stronger than search text advertising, and also an evolutionary version of search text advertising, targeting precise traffic customers. It is a supplementary form of search text advertising that not only integrates the basic content of search text advertising, but also adds powerful Dynamic Search Ads to this foundation. Dynamic Search Ads integrates Bing natural search technology, automatically generating corresponding advertisements based on the search user's keywords, website content, and locate the target. The function is very convenient, providing great convenience for creators, and there is no need to find materials to build advertisements anymore. When creating advertisements, advertisers only need to prepare corresponding slogans based on the automatically located website content. DSA can automatically generate advertisement titles and landing page URLs, completely eliminating the keyword preparation work of AM. Save a lot of editing time, and the artificial intelligence of advertising will also learn intelligently based on the advertiser's advertising records, which is similar to Bing and Google Advertising.