What are the tips for TikTok's overseas advertising placement? What are the forms of advertising?

Tiktok is no stranger to you. It is the international version of Tiktok short video. TikTok has a huge user base in the overseas market, and many sellers engaged in cross-border e-commerce in China use TikTok overseas advertising to promote their products. However, for sellers who have not had contact with TikTok's overseas advertising, they are not yet very familiar with this promotion method. Today, Haihaiyi will introduce TikTok's overseas advertising techniques and forms to cross-border e-commerce sellers. We hope the following content can help you.

1、 What are the overseas advertising forms of TikTok?

1. information flow advertisement

Information flow advertising is the current mainstream promotion method. The information flow of tiktok overseas advertising is where users find the page, that is, where they log in when they open the application. Eradicate TikTok's algorithm, and on the user discovery page, TikTok will push it to users who may be interested in them.

2. Top view advertisement

The top view advertisement on TikTok is a daily video that appears immediately after the user first opens their application. The top view advertisement can last up to 60 seconds, which is longer than TikTok's typical video time.

　　3，SparkAds

Enterprises can associate their own products with related content through SparkAds, and they not only do not need to create content, but also do not need to contact creators to create or advertise. Simply put, it means embedding your advertising link in a personal video.

4. Brand Derivation

Brand spin off is more suitable for large brands, which means using brand logos to spin off stickers and filters for TikTok users to use in filming videos.

5. Label Challenge

Brand tags are advertisements used by brands to motivate users to create content around related tags.

2、 What are the tips for TikTok's overseas advertising placement?

1. Go directly to the main topic

TikTok's video ads can last up to 60 seconds, but TikTok suggests keeping them at 21-34 seconds.

That is to say, it needs to be particularly attractive in the first 3 to 10 seconds to avoid losing the audience. The best performing TikTok advertisement will highlight key information or products within the first 3 seconds.

2. Maintain true content

TikTok recommends that your videos remain 'positive, authentic, and inspiring'. We suggest that you follow this rule when shooting videos.

The above is the TikTok overseas advertising placement techniques and forms introduced by Haiyi. If you have any other questions, you can always follow the official content of Haiyi.