What are the overseas advertising platforms (Part 2)

1.Reddit

Reddit is a social news site. The function is similar to that of an internet forum, with over 1.5 million monthly views, making it one of the most popular websites in the world. The advertisements on Reddit are very different from those on other social media platforms. Its advertising types mainly include: post ads, promotional videos, category acquisitions, top tier acquisitions, trend acquisitions, and Reddit takeover.

2. Snapchat

The Snapchat platform has a unique design for advertising presentation. Not only does it support full screen display of vertical advertisements, but there is a clear boundary between advertising and content sharing, which is very friendly to advertisers.

Currently, Snapchat has three major types of advertising formats - Snap Ads, Filters, and Lens

3. Pinterest

Pinterest software was officially launched in 2010 and has developed rapidly, becoming one of the top ten most popular social media websites in the world in 2013. Attract designers to create original works and present images in the form of waterfall streams, allowing users to publish or forward images.

The main types of Pinterest advertisements include Promoted Pins, one click Pins, recommended rotation ads, promotional video Pins, purchasable Pins, and storytelling Pins.

4. Quora

Quora, in simple terms, is a "Q&A" platform similar to Zhihu in China. Quora launched its self-service advertising system in 2017, officially entering the advertising industry. After the first anniversary of Quora's advertising launch, it received continuous positive feedback from advertisers. Quora's advertising formats mainly include text advertising and image advertising

5. KOL Promotion

KOL promotion also has a certain cost. According to the characteristics of your own products, you can select local online celebrities that target people prefer to promote on social media platforms. We all know that many internet celebrities have strong sales capabilities. If we choose local KOLs to promote and promote our products and brands, the results will also be very good.

6. Forum Circle Promotion

Relevant advertisements can be published through overseas search engines, industry forums where target audiences gather, etc.

Each platform has its own advantages and disadvantages, as well as different target audience groups. The best option is to first identify your brand positioning and then match it with the platform for operation!