What is Mother's Day in the Middle East? What keywords are the main consumers searching for?

What is Mother's Day in the Middle East? What keywords are the main consumers searching for?

International Mother's Day is a holiday to thank mothers, usually on the second Sunday of May each year. However, many people may not know that March 21st is celebrated in the Middle East and North Africa region.

But this Mother's Day is not Mother's Day. International Mother's Day originated in the United States, while this Mother's Day in the Middle East is similar in date to Mother's Day in the UK and Ireland.

Google search found a 41% increase in searches related to "Mother's Day" in March 2021, which is also a new trend that emerged last year and is expected to continue this year.

And in May of the same year, there was a second peak in keyword search for Mother's Day in Egypt, Saudi Arabia, and the United Arab Emirates. I believe mothers will be proud of this, and consumers usually start looking for gifts four weeks before the holiday.

In Central and Northeast Africa, people who purchase Mother's Day gifts may also turn to DIY handmade, and even be very willing to make cakes for mothers.

There are four main types of consumption trends on Mother's Day. One is to choose a thoughtful gift for mothers. In this trend, 50% of people will give their mothers a bouquet of flowers, 55% will choose to write a Mother's Day greeting card for their mothers, and 200% of consumers will search for "Mother's Day gift" on the internet to see others' suggestions.

The second category is those who choose and persist until the last minute. They are looking for a gift that can be delivered quickly, but if it's a precious gift, to showcase their uniqueness to mothers. The main search interests for these audiences are "next day delivery" and "vouchers".

The third type of player is certainly a DIY maniac with strong hands-on skills, with 155% of people searching online for "DIY gifts" and 130% searching for "DIY Mother's Day".

The fourth type of contestants are unwilling to go out and prefer to stay at home and spend a warm Mother's Day with their mothers. 55% of them search online for "family gatherings" related things, and the search volume for "cupcake recipes" has increased by 3.7 times.

Thank you to all subscribed users for their love

Please indicate the source when reprinting the article

Respecting copyright is more about respecting you and me