What are the forms of Snapchat advertising?
1. Single image or video advertisement: forming a preliminary impression
A single image or video advertisement is a full screen advertisement that can be used for many purposes. You only need to add an attachment and allow Snapchat users to slide up to perform the operation.
Advertising requirements:
File formats:. jpg,. png,. mp4, or. mov
Scale: 9:16
Resolution: 1080 * 1920
Length: 3-180 seconds
Attachment: Website, Application, Long Video or AR Shot
Brand, Title, and Call to Action:
Brand: Up to 25 characters (including spaces)
Title: Up to 34 characters (including spaces)
Behavior Call: Select CTA text. Snapchat will apply visual effects and display CTA on advertisements
2. Collection Ads: showcasing a range of products
The series of advertisements displays four windows, allowing customers to click to view product information. These advertisements allow Snapchat users to browse and purchase without sliding.
Advertising requirements:
File format:. jpg,. png,. mp4, or. mov
Scale: 9:16
Resolution: 1080 * 1920
Length: 3-180 seconds
Attachment: Website, Application, Long Video or Shot
Brand, Title, and Call to Action:
Brand: Up to 25 characters (including spaces)
Title: Up to 34 characters (including spaces)
Behavior Call: Select CTA text. Snapchat will apply visual effects and display CTA on advertisements
Thumbnail requirements:
File type:. jpg or. png (static images only)
Resolution: 160 * 160
Each thumbnail requires a URL
URL can be used multiple times
3. Story Ads: Using a series of advertisements to attract users
The story advertisement is a brand window displayed in the Discover area of Snapchat. Create a deep impression of your brand or latest collection among customers through a series of 3-20 single image or video advertisements.
Advertising requirements:
File format:. jpg,. png,. mp4, or. mov
Scale: 9:16
Resolution: 1080 * 1920
Length: 3-180 seconds
Attachment: Website, Application, Long Video or Shot
Brand, Title, and Call to Action
Brand: Up to 25 characters (including spaces)
Title: Up to 34 characters (including spaces)
Behavior Call: Select CTA text. Snapchat will apply visual effects and display CTA on advertisements
Discover area settings:
Flag:
File Type:. png
Resolution: 993 * 284
Image:
File Type:. png
Resolution: 360 * 600
Story Title: Up to 55 characters (including spaces)
4. AR Lens: Utilizing augmented reality experiences to stimulate customer interaction
AR lenses are a fresh, unique, and effective way to connect with consumers who use augmented reality. Snapchat users can use this feature to create unforgettable interactive moments and share them with friends.
Guidelines for creating brand shots:
Enable the logo and brand name you need in Face Lenses and World Lenses
Do not place the brand logo in a location that may be obstructed by UI elements or the bottom of the screen
It is recommended to place the logo in the upper left or right corner under the UI element
Snapchat will add 'sponsorship' to your work. It will only be displayed within 2 seconds and not in the user's snapshot
With Lens Web Builder, anyone can create an AR lens experience in minutes with hundreds of free elements and animations
5. Business Advertising: Attracting Your Audience and Enhancing Brand Awareness
The first 6 seconds of a commercial advertisement cannot be skipped and can be up to 3 minutes in length. This type of advertisement appears in Snapchat's planning content.
Commercial advertising requirements:
File type:. mp4 or. mov (264 encoding)
Scale: 9:16
Resolution: 1080 * 1920
Length: 3-180 seconds
Attachment: Website, Long Video, or AR Shot
6. Filter: Displayed in Snapchat user conversations
A filter is an artistic overlay. When you take a snapshot, slide left or right to use the filter. You can create filters that include your brand name to increase brand coverage.
Filter requirements:
File Type:. png
Resolution: 1080 * 2340
Statutory texts, logos, and legal disclaimers must not be placed within the 310px range at the top or bottom of the screen
Activate brand logo or brand name
The above is the form of Snapchat advertising that Sailing Easy brings to everyone. Haihaiyi is an intelligent cross-border service platform under Baidu, committed to helping Chinese sellers go global, providing advertising account opening, foreign trade marketing deployment and other services for overseas enterprises, and professionally assisting Chinese sellers in one-stop integrated marketing services such as brand going overseas and product promotion! If there are friends who need to open a customer account, you can leave a message and consult at any time on the official website if you have any questions!
