What does overseas marketing do?

Overseas marketing, literally understood as marketing promotion, is only aimed overseas. Below, let's explain to you what overseas marketing specifically does.

Overseas marketing is similar to domestic marketing, and what you do depends on your marketing stage and marketing objectives.

If in the early stages of marketing, it is generally coverage and exposure, which can be done on the official website landing page, Google advertising, or social media promotion. There are many methods for overseas promotion, such as search engine website building, social media promotion (such as Facebook, Google+, Twitter, LinkedIn, B2B platforms, Pinterest, yellow page directories, supplier websites, etc.), which are commonly used methods. The common charging methods are bidding promotion and alliance promotion. These methods are already very common, and each method has its own unique skills, which everyone should master well when using. Overseas promotion is a detailed task that requires attention to detail and analysis.

If you have a certain fan base in the middle and later stages of marketing, you can output more brand ideas and other content. If you are not sure how to do it, but want to have some stable traffic and results, it is best to find a professional and trustworthy team to help you plan it clearly.  

To do overseas marketing, you need to understand some strategies. Let's continue to take a look at the overseas marketing strategies shared by the editor.

1、 Zhen, how to choose channels, has three dimensions. Firstly, the product latitude and the media used for standard and non-standard products are different; Secondly, the audience group; Thirdly, distinguishing between independent websites or seller development stages, different stages use different traffic. For example, Facebook is suitable for early sellers of fast selling and fashion categories.

2、 Which advertising formats are more effective when choosing Facebook or Google? If the product itself can be fully displayed through images from two perspectives, with a focus on effects, priority should be given to using Facebook shopping advertisements and Google's shopping app for quick conversion; Secondly, when the product needs to be promoted and cannot be quickly defined using images, such as educational toys, and videos need to be taken, then Facebook video advertising and YouTube video advertising are better choices.

3、 Improve user LTV, which means the value of lifelong growth for users. This is also the core indicator to measure whether a company has sustained profitability. The higher the LTV, the better. Therefore, when optimizing advertising, in addition to single purchase and improving performance, more attention should also be paid to user LTV data.