What is the difference between Google advertising and Facebook advertising? Who is more suitable for overseas promotion?

Google advertising and Facebook advertising can be said to occupy the majority of overseas marketing markets. Especially domestic foreign trade enterprises usually use these two advertising platforms as necessary channels for promotion and drainage. What is the difference between Google advertising and Facebook advertising? Who is more suitable for overseas promotion? Below, Sailing Easy will provide you with a detailed answer to this question.

1、 What are Google Advertising and Facebook Advertising?

1. Facebook advertising

Facebook is a social media platform for individuals and businesses, and its advertising business is to help customers reach the appropriate target audience. Advertising forms are divided into image advertising, rotating advertising, video advertising, boutique bar advertising, and slide advertising.

2. Google Advertising

It is an advertising service platform developed by Google. Its advertising format includes channels such as search pages, YouTube video websites, Google Maps, Google Play, Android app stores, and partner websites. Google's powerful data analysis system will intelligently allocate ads on different platforms based on the goals advertisers want to achieve.

2、 What is the difference between Google advertising and Facebook advertising?

The biggest difference between them is the different user intentions.

1. Facebook advertising

The most significant advantage of Facebook is that it actively helps you find potential customers, and advertisers can target specific users (interests, behavior, profession, age, visitors, fans...) for advertising. Advertisements can be targeted to specific users based on their setting and purpose.

Facebook advertising is suitable for companies that want to increase product or brand awareness, or for companies with lower budgets. It has strong interactivity and dissemination effects.

2. Google Advertising

Google advertising is relatively passive in finding customers compared to Facebook, as users need to enter corresponding keywords on search engines in order for the website or content to be displayed to consumers.

Google advertising is more suitable for businesses that need immediate results in the short term, but it consumes more than Facebook advertising.

3、 Which is more suitable for overseas promotion, Google Advertising or Facebook Advertising?

（1） Google Advertising

1. More precise targeting

2. Products with a search market

3. Short term visible effects

4. More sufficient budget

（2） Facebook Advertising

1. Want to expand awareness

2. Suitable for fast moving consumer goods or visually appealing products

3. More innovative products

4. Low budget

The above is the relevant content of Google Advertising and Facebook Advertising introduced by Haihaiyi. In fact, there is no better way to promote Google advertising or Facebook advertising, as each has its own advantages. Enterprises only need to choose based on actual needs or combine the two to more effectively promote their own products.