What are the characteristics of overseas advertising? What is the significance of overseas advertising?

With the rapid development of cross-border e-commerce, overseas advertising has become the first step for foreign trade enterprises to explore the market. Due to the importance of overseas advertising, it is crucial for us to understand the characteristics and significance of overseas advertising when placing it. Below, Haihaiyi will introduce the characteristics and significance of overseas advertising to you, hoping that the following content can be helpful to you.

1、 What are the characteristics of overseas advertising?

The complexity of the market environment and the differences in language and customs are the most difficult to overcome in overseas advertising;

2. The market scope of overseas advertising is wide and diverse.

2、 What is the significance of overseas advertising?

1. Expand the international market for products and shape brand image;

2. Promote the activity and development of the global economy, and promote the process of global economic integration;

3. Promote the exchange of international commodity information and the development of international new products;

4. Cooperate with the implementation of the commodity export trade plan, enhance the competitiveness of international trade, and enhance the international economic status and strength.

The characteristics and significance of overseas advertising have been introduced to everyone. Now, Haihaiyi will continue to introduce the relevant content of overseas advertising to you.

3、 What are overseas advertisements?

1. Search engine promotion

At present, common search engine promotions include Google, Yahoo, Bing, and in the Russian market, Yandex is the main one;

2. Overseas social media

Mainstream overseas social media platforms include Facebook, YouTube, LinkedIn, Instagram, TikTok, and more. Social media advertising requires skills, such as the quality of titles, copywriting, or videos, the layout of keywords, audience selection, and so on;

3. Media advertising placement

Online media placement includes promotion on media websites, PR websites, etc. Offline media placement includes advertising purchases from traditional media such as paper and television;

4. Email Promotion (EDM)

Email promotion is a precise email marketing promotion that can effectively screen customers;

5. Industry forums

Industry forums are products with strong attributes, especially suitable for B2B products.

6. affiliate marketing

Affiliate marketing is a form of promotion in which professional affiliate marketing institutions or individuals are used to pay commissions according to the actual marketing results.

About the characteristics of overseas advertising and other related content, Haihaiyi has introduced it to you here. If you have any other questions about overseas advertising, you can leave relevant information at the bottom of our homepage, and professional personnel will provide you with detailed answers.