The inevitable trend of advertising development and the birth of automated advertising

Nowadays, automated advertising platforms have become so popular because data-driven decision-making has become increasingly popular in decision-making processes.

Automated advertising is one of the latest concepts in online advertising. Many webmaster have heard of it, but in fact they have not understood its essence. Automated advertising is the process of automating your online advertising work, so you can focus on other important parts of your business.

With the rise of social media, we have seen a huge transformation in social media advertising.

As there are more and more large-scale social media advertising channels, it is difficult for webmaster to manage their activities on all social media networks. This is the starting point of the birth of automated advertising.

Why rely on humans to read and analyze a large amount of data to make advertising decisions? On the contrary, some companies are using automated advertising platforms to increase social engagement, return on investment, and profits, without the need to endlessly build and manage online activities.

So how does automated advertising work?

There are currently several different ways for advertisers to automate their online advertising work. This algorithm is based on currency and advertising effectiveness.

The currency based algorithm is the newer of the two methods for automated advertising. The currency algorithm uses income and conversion data to automatically advertise based on your income and ROI data.

For example, if you have an advertising series targeting your e-commerce store, a currency based algorithm will use sales and conversion data from your advertising series to increase or decrease the bid for the advertising series based on its currency performance.

Therefore, if your advertising campaign brings more sales to your e-commerce store, the algorithm will increase the bid for the campaign to achieve the target return on investment you have set. It can also create similar, high-performance advertisements and automate the creation process through subtle changes.

The algorithm based on advertising effectiveness is based on the effectiveness of your advertising campaign. These algorithms use performance data from your advertisements to optimize the best advertising series and close or pause poorly performing advertisements. Algorithms based on advertising effectiveness are usually controlled by rules set by users.

For example, you can set the following rule: "If my advertisement has a click through rate of less than 1%, please close it. If you have a good set of rules, this type of automation can truly save time. The only drawback of this method is not complete automation. Websites like AdEspresso use this method, which is a great way to make advertising better, but it does not fully automate the advertising process.

Currently, most automated advertising platforms use one of these algorithms as the backbone of their software, but I believe in the next few years, we will see these two algorithms merge and advertising will be able to use automated advertising systems.

How does it serve your business?

Automating your online advertising can have a significant impact on your business. These automated algorithms can optimize your online advertising and create the highest click through rate for your ads. This will reduce your per click cost and save you money. It will also release your most important assets... time. When you use an automated platform, you can save about 30% of your time.

You don't need to pay close attention to your advertisements to ensure that you won't lose money. You can simply use currency based algorithms to change your bid to achieve the desired return on investment.

Another important reason why automatic advertising is becoming increasingly popular is that it is very cheap. In the past, if you wanted to launch an exciting event, you would hire top advertisers. Now, all you need to do is use some software or hire someone to write algorithms, and you can save $130000 in costs annually.

The future of automated advertising is very exciting. Many webmaster pay close attention to saving social media advertising time. As the number of social networks increases, the number of automated tools for advertising on these networks will also increase.