How to write a good Yandex advertisement title?

Many companies conducting trade operations in Russia use Yandex advertising to enhance the effectiveness of online marketing. This requires to be able to show users the most essence content in a limited display space. Next, I will explain to you how to write a good advertisement title.

1. Control the number of words in the title and avoid being too long or too short

The number of words in the title should not be too large, usually 20 to 30 words is sufficient. If there are too many, it may be difficult for users to grasp the core idea expressed by the title. Correspondingly, the title should not be too short. If there are only a few words, the amount of information that can be conveyed to users is really limited, and the probability of attracting users to click will also decrease.

2. The title contains key information about the enterprise

The title is a major focus to attract users to click on Yandex advertisements, and many users look at this title when deciding whether to click on the advertisement. Therefore, the title should try to include the key information of the enterprise as much as possible, so that users can quickly grasp the core competitiveness of the enterprise. You can add some brand qualifications instead of simply adding a company name.

3. Reasonable punctuation in the title, in line with user reading habits

Generally speaking, if there is no punctuation mark to break a sentence of 20 words or more, users may spend more effort to read it. Therefore, enterprises should reasonably break sentences in long titles by adding commas, dashes, spaces, and so on. In this way, the click through rate of Yandex advertisements will definitely increase. In fact, advertising also emphasizes user experience.

4. Place the subject of the title at the top

When writing a title, don't try to add a lot of fancy modifiers in front of the subject. You should know that these contents are not very attractive to users, and what truly attracts users is the core subject. Therefore, the title should first include the subject and then the modifier. Of course, the subject should be as concise as possible.

5. Add tempting words to the title

The attractiveness of words such as discounts and promotions to users is relatively high, so if you want to achieve better advertising results, you can add such information in the title to attract users to click on the advertisement.

In short, when writing Yandex advertising titles, it is important to note that there is some innovation, but the basic rules of title writing should also be followed. Do not write content that users cannot understand just for creativity, as such titles clearly cannot attract users.