Amazon brand authorization is a problem that troubles many sellers. So, what is Amazon brand authorization? How to operate?
Brand authorization refers to authorizing one brand to be used by multiple stores. Everyone knows that if you have your own brand, you can better manage your store on Amazon and prevent malicious co selling.
However, registering a brand in the United States takes 8-10 months or more. If the seller does not prepare the trademark in advance, after the product is launched, there may be cases of being co sold without brand protection, shopping carts being robbed, and noA+The resulting low conversion rate. IfIf a store is accidentally closed for various reasons and is bound to a brand, then binding to another store with this brand will result in a system notification that the brand has been registered, which is also a major issue.
Therefore, in many scenarios, sellers have a need for brand authorization. To obtain brand authorization, you need to first register an Amazon brand registered account.
Amazon brand authorization operation process and precautions:
oneOn the Chinese interface, enter the account backend, open the storefront, and enter the brand page
two、Click on 'Brand Registration Customer Service Personnel' to enter 'Brand Registration Support'
three、Select 'Update your brand profile' and enter 'Update roles or add new users to account'
four、Fill in the detailed information of brand authorization.
This section needs to be filled in:
one、Please describe your issue
Describe your case, usually by filling in the content of the brand authorization letter and explaining the authorized matters.
twoSelect 'Add'
threeFill in the registered email address of the authorized party
fourEnter brand name
fiveGenerally, select 'Administrator'
After filling out all the information, click "Submit" and approximately 30 minutes later, you will receive an email from the brand team indicating that you have successfully authorized the brand.
Authorized stores directly have the following functions:A+Page,listingVideo, brand flagship store,Social mediaPromotion code and the ability to apply for protectionFollow salesTransparent plans, etc.