How to do Google's overseas marketing promotion? What are the skills?

Google's search engine covers over 80% of the world's users, so for many companies, they want their product information to be displayed on the Google platform. So what should Google do for overseas marketing and promotion? What are the skills? Let's take a look together.

Step 1: Opening an account

Opening an account is relatively simple. Generally, you can open your own promotion account directly under the guidance provided by Google.

Step 2: Set up an account

What needs to be done here is to put the same product and the same category of words into one advertising group, and the advertising group should be divided as carefully as possible. If the number of keywords is relatively large and the grouping is small, it will lead to errors in subsequent data analysis.

Step 3: Selecting Words

Find "theme keywords" related to corporate brand, industry characteristics, product lines, product characteristics, and marketing activities, and set keywords that are consistent with the search habits of target users as much as possible.

Factors affecting Google keyword quality scores (mainly reflected in account related factors):

1. Past click through rate of keywords: the frequency at which keywords attract users to click on your advertisement;

2. Display the past click through rate of the website: Display the frequency of ad clicks brought to you by the website;

3. Account History: The overall click through rate of all advertisements and keywords in your account;

4. Target webpage quality: the relevance, transparency, and ease of browsing of the webpage;

5. Keywords/Advertising Relevance: The degree to which your keywords are related to the advertisement;

6. Keywords/search relevance: The degree of relevance between your keywords and the user's search content;

7. Geographic location effect: The effectiveness of your account within the area you are positioning;

8. The effect of advertising on a certain website: The effect of your advertisement on that website and similar websites (if you are targeting the display advertising network).

Step 4: Creativity

The dull and uninteresting advertising content makes users have no desire to read at all, and may even cause aesthetic fatigue. Adding some interesting content can better attract users' interest, and then clicking on the advertisement to learn more. Of course, the content needs to be consistent with the promotion theme in order to convert the attracted traffic into customer capital.

Step 5: Data Analysis

After a period of promotion, it is necessary to review the effectiveness of the promotion during this period in order to adjust one's promotion direction for the next cycle. If the account setup is detailed enough, then data analysis will also be more accurate.

Step 6: SEO optimization

Besides the paid form, SEO is still something that overseas companies need to pay attention to. By optimizing the construction inside and outside the site, striving for a good natural ranking and obtaining more free traffic, this process is relatively lengthy, but there are almost no additional advertising costs.