How do foreign trade enterprises use video marketing? (Below)

How to create high-quality video content?

1. Starting from the ultimate goal

The creation of high-quality video content requires a marketing strategy that includes both pre production and post production steps. You must set goals for your content and understand the target audience of the video.

Kelly Waffle states that like any form of content marketing, it is crucial to ask yourself what goals you want to achieve, who the audience is, how you will present the information, and whether this method will attract your target audience.

2. Do not skip scripts

You should set specific guidelines for your pre production steps, such as creating scripts or shot lists, to follow when you start creating video content. Post production steps, such as editing and search engine optimization (SEO), are easier to handle when you review a project than during initial drafting. This helps with the final polishing of the video, resulting in high traffic.

3. Make good use of modern video hardware and software tools

You don't have to choose between using your smartphone to shoot and preparing for complete Hollywood production settings. Waffle said that there is a world of video tools between these extremes that can help your business capture and edit high-quality videos.

Combine your video clips, photos, music, and production techniques to create something effective, meaningful, and unforgettable, "he said.

Scott stated that with advanced cameras and user-friendly editing software, creating high-quality video content has become easier.

fourOptimize for search engines

By using targeted keywords and key phrases for SEO, your search ranking can be improved. When consumers search for your business or product type, your video content will appear in the results.

5. Simplify your studio or workspace layout

This is basically pre production. It is best to arrange the equipment in a way that facilitates access and use as needed. Ensure that all relevant software is open and ready to minimize delays during the recording process. A clean and organized workspace can reduce the time spent on production and post production.

6. Finding, Preparing, and Cultivating Talents

Enterprises need to designate a spokesperson or presenter for the video. For this purpose, you can use internal employees or sign contracts with external talents. Each has its advantages and disadvantages:

Signing up with external talent allows you to connect with experienced individuals who present information in video format and require almost no guidance, but this can be very expensive. In addition, although they may be good at speaking, pausing, and responding to prompts, professional actors and speakers may lack familiarity with the industry they promote, which may cause your video to lose some authenticity.

Hiring internal personnel can reduce additional costs, but it may take some time to cultivate them as excellent video speakers. Although familiar with your industry, many employees lack the skills to explain what they know in an easily understandable format.

In all cases, you should expect video speakers to take some time to familiarize themselves with the industry or processes. Choosing someone who can play this role for a long time will ultimately make the production process faster.

7. Edit Video

Although it's tempting to just read the script and complete the video all at once, the best video requires more TLC than this. Long pauses should be pruned and excessive use of "uh" or "um" should be avoided. The B-roll material should be inserted at the most effective time in the video, corresponding to the editing.

If the speaker or performer performs well in some segments but poorly in others, shooting multiple shots will help you obtain the best version of each line. By editing, you can compile the best performing clips from each shot into the final video.

8. Choose the right music

Soft background music can help the audience focus on the video. Active scenes can be enhanced with fast-paced music to enhance the atmosphere, or night scenes can be created with slow things to create a relaxed atmosphere. Long videos may require more than one song, a loop of the best clips from one song, or a combination of both.

Why is video content so effective in marketing?

Video is a great form of marketing because it can help you tell your story in a pleasant way. It also leaves less space for the audience's personal interpretation of the theme. If the narrative is solid and engaging, the information in the video should have no uncertainty.

According to Connor Clay, Marketing Director of Rentwear Inc., if an image is worth a thousand words, then a video is worth billions because the video has at least 20 frames per second.

Real life is full of dynamism, and video is the best way to imitate it, "Clay said. "Videos can bring more creativity. The combination of reality shows, animation and motion graphics can create attractive works and bring customers to places where they never imagined your brand could go."

Video content marketing requires less effort on the consumer side. Patsy Nearkhou, the marketing manager of Talktative, said that the reason why videos are so effective is because they have high appeal, do not require the same concentration as reading articles, and are easy to understand.

Because of this, there is a great demand for video content, especially on social media, "Nearkhou said. More people paying attention to your content ultimately means more people interacting with your brand, which is the most important KPI for marketers

How to measure the success of video content marketing?

After implementing video content marketing in your business, you must be curious about the impact of videos. According to the Digital Marketing Research Institute, you can check the following indicators to measure video performance:

Number of viewsThis is the number of times the video was viewed. The faster this number increases, the more times your video will be watched during that time period. Rapid growth indicates a lot of interest.

Click through rateThis is the frequency at which viewers click on the link in your calling phrases.

Social media sharingIf someone has gained a lot from your video and believes that others will benefit, they may share the video on their social media platform. This will expose you to potential customers that you would otherwise not have been able to reach.

Video content is the most authentic and effective form of content marketing that you can use to establish connections with your target audience. Social media platforms such as Facebook, Twitter, and Instagram allow you to share your content and create live videos that attract consumers in real-time.

If you haven't created video content for your business yet, start using this powerful marketing tool now!