How do foreign trade enterprises use email for marketing?

 For foreign trade enterprises, sending an email means obtaining a new sales opportunity; Here are some tips on how to edit high-quality email copywriting.

1. Create a compelling theme line.

Emails with eye-catching subject lines are more likely to be opened. The key is to keep your topic line short and to the point. From the customer's perspective, consider what your customer wants to hear from you, and vice versa.

For example, if you are writing a theme line to notify potential customers of sales, always focus on what you can do for them, rather than how you want them to view your brand. You can communicate your brand identity through other means, such as text selection and design.

Here are some specific examples of attractive theme lines:

50% discount on local luxury swimwear collection!

From now until August: 50% discount on luxury swimwear!

2. Maintain focused clarity.

When developing feasible email marketing strategies, the focus is on the project name. Each email you send should have only one purpose; Don't try to make your customers aware of every service and promotion you offer in one email.

If you have many businesses or services, please consider creating a complete email series with targeted emails covering different topics. Plan your theme from the day customers first learn about your service to the day they ultimately purchase it. If your customer journey is more complex compared to typical B2C retailers.

Ideally, targeted emails should be concise and clear, similar to a cover letter. What do you offer or showcase, why is it better than competitors, and how do customers obtain it? Don't get so addicted to fancy slogans that you forget important information, such as the location of your company, website links, or business hours.

If you are not a natural writer, you may first use simple terminology to write, and then increase your skills. This helps clarify which information is important and determine the correct order in which the information is presented.

3. Including CTA.

One of the most common mistakes beginners make is not including catchphrase (CTA). CTA is the main content of the copywriting, which sounds like calling on readers to do something.

Keep your CTA brief and clear. If you are unable to figure out what your CTA should be, it may indicate that your marketing strategy is unclear. Without clear goals, it is impossible to create a successful marketing campaign.

Here are some examples of CTA:

Place your order now!

Register for this event now.

Request a quote now!

4. Focus on participation.

Higher engagement should prioritize short-term sales goals. You can achieve this by guiding readers to other content (such as your blog post or social media account) and providing them with engaging content within the event itself. Your language should directly reflect the voice of your brand and provide insights into your industry that others cannot provide.

These are the ways you should attract audiences:

Add a link to subscribe to your newsletter.

Include options to follow your social media page.

Include ideological leadership content in your email.

5. Personalized email.

Personalized email often performs better than regular email. However, personalization requires more than just inserting the recipient's name in the subject line. Here are several ways to create personalized emails:

Send targeted email campaigns based on group interests, needs, or demographic data.

Follow up on any replies you receive.

6. Do not send spam to your email list.

Don't flood your customers with too many emails, otherwise they will end up in the spam bin. Limiting your email to important notifications would be more effective. Use this format to promote special events, sales, or new products.

7. Pay attention to your language.

The type of language used in marketing emails can affect the response to marketing activities. For example, writing in the second person to provide a personalized feeling and using actionable language to improve response rate. Phrases such as' brand new ',' limited time ',' today only ', and' last chance 'can give readers a sense of urgency to open your email and follow your CTA. These are some sentences you can use in emails:

You don't want to miss this discount.

We have prepared some special things for you.

Take a look at this brand new project!

Today is your last chance to download our free content calendar!

8. Test your copy first.

Professional marketers know that all email advertisements require fine-tuning before publication. Use A/B testing to obtain the best response from your activity, and test each feature separately - including the topic line, body, and CTA.

9. Keep your email list up-to-date.

Maintaining your email distribution list is worth the time and effort. Ensure that the address is entered correctly and updated as needed. Although you want to attract new subscribers, you also want to ensure that current subscribers receive your email.