How do foreign trade companies find customers?

How to Find Customers in Foreign Trade? Today, the editor will introduce several common ways to find foreign trade customers:

1. Independent official website

You can create a company website with prices ranging from a few hundred to tens of thousands. The specific price to choose depends on the actual situation of the company. After completing the official website, it is necessary to upload the company's products and update some articles and news related to the products and company in a timely manner, so that others have a better chance of finding you.

2. Third party foreign trade platforms

The most common platforms include Alibaba International, Made in China, Global Resources, AliExpress, Shopee, Lazada, Amazon, eBay, Dunhuang, etc.

3. Development letter

This second option is exactly the opposite, requiring you to proactively search for the customer's email, phone number, and other information online and organize them into a table, and then send an email to the customer to seek cooperation intention. It is quite time-consuming and requires patience. Just like looking for a needle in a haystack and fishing, it may take six months or even a year to have a customer. Some take two to three years to develop a customer. Although the method is clumsy, as long as it is persistent and persevering, the effect is still good.

4. Social media

Common media platforms include LinkedIn, Facebook, Twitter, Instagram, YouTube, and TikTok For foreign traders, these are not unfamiliar. The key is how to operate, and by updating some daily updates on these platforms, we can gain the attention of foreign customers and carry out cooperation. It's not necessarily about posting products on it every day, like Facebook, which doesn't allow you to post products all day. If you post too many, your account may become unusable.

5. Exhibition

Exhibitions cost the most among these types, especially when it comes to opening exhibitions abroad, there is still a time difference, and there are quite a few customers who used to be very effective in signing orders on the spot. Due to the pandemic, many exhibitions have been held online and there are too many products from the same industry, resulting in poor results. Therefore, many companies have invested their exhibition funds in online platforms. However, the exhibition has a characteristic that the products exhibited by enterprises are all the latest achievements, and it is still worth visiting. When you participate in the exhibition, you will see many companies whose products displayed on their booths are not visible in the catalog, only visible on site, and the product catalog has not yet been updated. Participating in exhibitions is still very helpful for understanding peers and market trends.

6. Customs Data Platform

Customs data can provide you with the most direct understanding of peers and their buyers, the types of products sold, which port shipped, which port arrived, and the quantity at a glance. There are also foreign names for procurement! With the name of the company and the confirmation that the customer is the purchaser, the next steps are very simple.

7. Google paid promotion

AdWords is a paid per click keyword advertisement displayed on Google's search engine results page. When your potential customers search through certain keywords, your advertisement will be displayed on the right side of the search page. Customers can learn about the products they are interested in by clicking on the advertisement.