How to do cross-border e-commerce?

With the development of economic globalization, trade exchanges between countries around the world are becoming increasingly frequent, and the scale of transactions is expanding. Cross border e-commerce has become one of the themes of today's era.

To do cross-border e-commerce, one must first determine whether their business direction is import or export.

Import cross-border e-commerce is mainly achieved through self built cross-border e-commerce platforms, where products from various countries and regions are searched overseas, and then sold domestically through their own platforms. For example, Yangduan and Xiaohongshu mainly focus on import cross-border e-commerce, while export cross-border e-commerce generally uploads and sells domestic products overseas through overseas e-commerce platforms, such as Amazon, eBay, and so on. Understand the entire process and funding situation of this business; Conduct sufficient market research, understand relevant laws and regulations, and clarify the legality of business; You can find someone to collaborate with, making it easier to do various tasks well; Determine relevant product standards, market conditions, and domestic competitor prices, and determine relevant transportation and sales methods.

Having identified the market, the next step is to establish an excellent platform. According to iPrice Group data, among the top ten platforms in the Southeast Asian market, the fastest growing e-commerce platform is Shopee funded by Tencent. In the second quarter of 2019, Shopee had already surpassed Alibaba's e-commerce platform Lazada in Southeast Asia to become the number one, and in the second quarter of 2020, this advantage was further amplified: Shopee remained the number one shopping app in Southeast Asia, with a monthly webpage traffic of 270 million, and continued its leading position in Indonesia, Vietnam, and Malaysia, winning the championship seats in the Singapore and Thailand markets this season. According to statistics, Shopee ranks first in both the mobile comprehensive ranking and web page views in the Southeast Asian market, indicating its popularity in the Southeast Asian market.

After selecting the platform, the next step is to select the products.

No matter what platform you are on, no matter what form you are doing cross-border e-commerce, product selection is always the top priority! Choosing a product with great potential determines your success or failure. Sellers can choose from various categories that are more suitable for operation based on their own situation, plan their product layout, and set up regular, diversion, activity, and profit models. Some routine operations also include: sellers need to prepare for stocking, usually preparing a month's inventory in advance. Each store also needs to stock based on the number of products added to the shopping cart and the conversion rate of the shopping cart, to ensure that each product has sufficient stock.