How to choose products when opening an Amazon store? (Below)

This article continues to explain how to choose products when opening an Amazon store

4. How to Test Competitor Sales

① Use JS tool to test monthly sales

② Using the 'Data Pulse' tool to test daily sales

③ Test daily sales using the maximum number of added shopping carts and inventory subtraction method the next day (currently, many sellers have set an upper limit for adding shopping carts and cannot see inventory)

5. Query product trends and lifecycle through Google Trends to determine when to enter

(1) How to query product trends

Using Google Trends tool: http://trends.google.com

Search for 3-5 keywords to see trends in the destination country and select a cycle

(2) How to analyze the selection

① Observe the trend curve and identify the peak and low seasons for this product. It is best if the product is above 50% throughout the year

② Deploy operations in advance based on the month when sales begin to increase. Start ordering at least one month before the high sales month to avoid waiting for your goods to arrive in the warehouse, as it is also the off-season.

③ Observing trends over the years and avoiding products with declining trends

6. Understand the pain points of existing products and make targeted optimizations to stand out

(1) Ways to understand the pain points of existing products

Use the "Comment Collector" tool to collect target product comments, with a data volume of 200-500 entries based on the actual situation of the category. The authenticity of positive reviews is much lower than negative reviews. Although there is also malicious competition from peers, it has relatively higher reference value. Summarize the most frequent points in business travel reviews for targeted optimization.

(2) What are the directions for optimization

① Differentiate prices

② On the basis of meeting costs, optimize packaging and appearance colors to better meet the preferences of consumer groups in target countries

③ Differentiation of the number of sales per package

④ Select the biggest pain point from the negative reviews and optimize the functionality

⑤ Improve service quality in areas such as manuals, after-sales cards, and giving small gifts

7. Choose a suitable site based on your own situation

Amazon's biggest sales volume has always been and will inevitably be in the US, but the competition has also been exceptionally fierce in the past two years. It is recommended that sellers without source advantages and excellent operational capabilities should be cautious in entering the market. For large sellers and factories, Amazon initiates manufacturing+projects with dedicated investment managers. If you have this advantage, you can gain a deeper understanding;

In the past two years, there has been a rumor circulating in the industry that Japan Station needs to be vigorously supported. However, the sales volume of the Japanese website has always been relatively low, as most Japanese people still have offline purchasing habits. Some Japanese believe that Amazon's products are mostly made abroad and the quality is not as good as domestic products. Online purchases are mostly for products with lower prices.

The European station has blocked some troublemakers due to tax issues related to VAT. At present, the competition is also fierce, so it is best to choose some high-quality products that are just needed. I suggest that everyone do not rush to register for VAT before specifying the product, as the certification process is fast.

The Indian website has attracted attention due to its large consumer base and high online consumption habits. Almost every salon and training site will mention it. But the purchasing power is low, the prices of the products sold are very low, and the profits are also very low.

8. Don't be too greedy when testing the product for the first time

The product tested for the first time should not be too greedy. Even if a very advantageous product is discovered through various theoretical verifications, the market still needs to speak up in the end. The first batch of tested products should preferably not exceed 100 pieces, and if the value of the goods is high, the quantity should be further reduced. Otherwise, if the product is found to be out of line with the market, inventory will accumulate.

3、 How to upload your first listing

Firstly, how to purchase UPC/EAN codes?

When uploading products, the system will require the UPC/EAN code, which can be obtained and purchased through the following official websites: http://www.barcodestalk.com 。

Attention: Prevent mixing of UPC

When uploading products, it is necessary to record each corresponding UPC code. Under normal circumstances, each UPC can only be used once, but sometimes there may be bugs to avoid other colleagues using the same UPC to upload different products.

How to upload a single product

(1) Click Add New Product under the navigation bar of the catalog

(2) Click to create new product information

(3) Enter the keywords for the product to be uploaded in the dialog box. After multiple categories appear, select the core category you need, and then upload the product.

Note that after entering the upload page, it is important to turn on the Advanced View function to provide more product descriptions, which is helpful for Amazon to quickly identify product attributes.

2. How to upload products in bulk (suitable for long SKUs)

(1) Download and upload xlsm documents in bulk, fill in product information

(2) Select the smallest category of the target product, and a valid value will appear. Select the template type as Advanced Generation Template, and after downloading the batch template, you can upload the product (PS: Some categories do not have batch templates)

(3) If you do not know how to fill in the template in the early stage, you can fill in the template according to the Example in the table. Or consult Amazon's official customer service at any time.

(4) Once completed, the template can be uploaded in the background. After uploading, it will display "error" or "upload successful" in the monitoring upload status

4、 How to increase your Amazon sales

1. Focus on customer experience

When confirming a product, first ask yourself if you are willing to pay for it. Ask yourself what problems you have solved for your clients, are they really pain points for them, and have you conducted several rounds of market research to ensure they are comprehensive?

2. Focus on whether search engines like your product listing and increase product exposure

Doing e-commerce is doing traffic, and as traffic increases, sales will naturally increase. When doing product listings, it is necessary to have the intensity of website SEO optimization and edit the listings in order to obtain more traffic