Google Operation Tips: How to Improve Google Advertising Click Through Rate?

For those who have just come into contact with Google advertising, do you often have a headache for the click through rate of your account? Although you have made sufficient preparations and optimizations for your budget and keywords, Google's clicks just won't go up and conversion is also very low. Below, Haihaiyi will provide a detailed introduction to how to improve Google's advertising click through rate on this issue.

1. Deviation in positioning and audience selection can affect Google's ad click through rate

When placing Google ads, we need to set the region, time, and other settings. However, when setting the region and time, we often overlook the issue of choosing the same time for advertising in the United States and France. However, there are differences in user search habits and thinking styles between these two regions, so the effectiveness of advertising is not very good.

In fact, we can set up ad groups based on the regions where Google Ads ads are placed, and conduct keyword, creative, bidding, and other data tests for users in different regions. Later, we can optimize these data separately based on these data.

2. The selection and matching type of keywords will affect Google's ad click through rate

We all know that there are three matching modes for Google account keywords: complete matching, phrase matching, and extensive matching. If we choose a wide range of matching keywords when promoting advertisements, there will be many words that do not have high search term relevance. After searching, users will find that they are not related to the information they need to search for, so they will naturally not click on the advertisement.

In this case, it is recommended that you use Google's keyword tools to help obtain useful keyword suggestions. At the same time, you also need to pay attention to the setting of account negative keywords to avoid the appearance of search terms unrelated to our keywords.

3. The editing of advertising copy will affect Google's ad click through rate

In fact, the level of difference in copywriting in Google advertising is also one of the factors affecting click through rates. We all know that people are emotional animals, and the quality of copywriting directly affects their feelings. When creating keywords, we need to grasp the pain points of user needs in order to encourage users to click.

The above is the relevant content about improving Google's advertising click through rate introduced by Haihaiyi. I hope the above content can be helpful for you when running a Google account. If you have any other questions about Google operations, you can continue to follow our upcoming content or make an appointment for consultation!