Google Ads Launch 6 Basic Principles
If you want to use Google Ads for online advertising, you must first understand its working principle. Google Ads is the most popular online advertising platform.
As a business owner, you may not have the time and energy to analyze and optimize your data, but here are some data metrics that you must understand in order for your advertising to work. Of course, there are more key indicators and metrics for Google Ads. However, these are the 6 basic principles for Google Ads that you must understand and the general principles applicable to each industry.
1. Quality score
Google will measure the quality of your advertisement to determine whether it is the advertisement people want to see and whether it is relevant to them. The higher your quality score, the better the overall performance of your account. If you score higher in quality than your competitors, your advertisement will receive a higher ranking than theirs.
All of your keywords have quality scores. The score range is from 1 to 10. If there are keywords with scores below 3, please be sure to optimize them.
twoNegative keywords
Having a negative keyword list is crucial for maximizing your investment return and advertising campaign. This improves the effectiveness of paid search and saves you a lot of money. The main way to showcase Google Ads as a bidding game in front of the right people is to bid for the right keywords. You should exclude keywords that are not related to the target audience.
3. Impression share
The display frequency share is the number of searches performed on your keywords divided by the number of displays of your advertisement. You can view this data at different levels. When users search for your keywords, the greater the exposure share, the higher the exposure rate of your advertisement compared to your competitors. These data directly reflect the competitiveness of your account. Generally speaking, over 50% is considered qualified.
fourClick through rate
The click through rate is the number of clicks divided by the number of displays. The higher the click through rate, the higher the correlation between keywords and advertising copy, which can effectively improve the quality score of keywords and reduce the average cost per click. The different click through rates of different industries require specific analysis.
Your click through rate directly affects your quality score. It determines how many people want to click on your advertisement, making it relevant or irrelevant. One reason for low click through rates may be irrelevance or poor copywriting.
fiveLong tail keywords
Use a large number of long tail keywords. Although the traffic of these keywords is not high, the conversion rate is much higher than a very general keyword. This is because long tail keywords are more purposeful and specific.
You must understand the basic principles of Google Ads long tail keywords. By using long tail keywords, you can reach a wider target audience. Usually, their per click cost will also be lower.
6. Account Activity
Continuously optimizing advertising accounts is like persistently exercising. Regular optimization will help your quality score. This is a long-term strategy to ensure that your account follows Google's algorithm. Accounts without any activity will be penalized and receive lower quality scores.
