With the increase of cross-border e-commerce business in China, product competition is also increasing, which requires sellers to use platforms such as Google to advertise. Some sellers who have just come into contact with Google advertising may not have a clear understanding of the steps involved in advertising. Today, Haihaiyi will introduce a detailed tutorial on Google advertising placement to everyone.
1、 What is Google Advertising?
Google Ads is a pay per click advertising platform. Sellers can pay based on the number of clicks or 1000 display fees in Google Ads.
2、 What are the steps for Google advertising placement?
1. Create advertisements
Create a Google Ads account first, and the entire creation process is as simple as creating an email account.
2. Select the target location
By selecting a specific location, you will find that you can obtain high-quality potential customers. You can choose a country or city according to your actual needs.
3. Advertising budget
After entering the account, you need to enter a daily budget, and the daily budget limit can be customized.
4. Bid Settings
The default setting for Google Ads is' Automatically set my bid to receive the maximum number of clicks within budget '. You can set 'I want to manually set my bid' according to actual needs.
5. Write advertising copy
The quality of advertising copy will affect whether the target user clicks on your webpage. But when writing advertising copy, you must ensure authenticity. If the advertising copy violates certain policies, Google will not approve it.
6. Settlement method
Settlement method is a settlement method used to pay advertising fees, usually using a credit card, such as Visa or Mastercard.
7. Enter the review tab
This is mainly to check the advertising keywords, confirm them to be correct, click Save and agree to the terms and conditions of using the advertisement.
That's all for Haiyi to introduce the detailed steps of Google advertising placement. I hope the above content can be helpful for you when running Google Ads!