Five Methods of Using Facebook Advertising for Local Advertising

2023-04-19
296
Author: Going to sea is easy
Source: overseadia

As the most popular social media with over 1 billion users, advertising on Facebook is one of the best uses for businesses to conduct business.

 

Facebook's control level allows you to control who can see your advertisements, making it an ideal platform for local businesses.

 

By using these five simple methods, you can create advertisements that go beyond mere participation, but in reality, you can bring customers into your door.

 Five Methods of Using Facebook Advertising for Local Advertising

1. Expand coverage through hyperlocalized advertising

 

At the end of 2014, Facebook further developed local advertising into "ultra local" advertising, known as local awareness advertising.

 

By using location data, personal profile information, and IP data from mobile applications, Facebook can accurately understand people's locations, including their permanent residence and their travel locations throughout the day.

 

This information is injected into their advertising platform. Local awareness advertisements answer 'Where are they usually located and where are they now?'?

 

So, what does this mean to you? If customers live in an area very close to your business, you can locate them.

 

But even if they don't live nearby, they still pass through the area. So you can also target those temporary customers. If customers use the Facebook application on their phones, the advertisements they see in the dynamic messages may be targeted at companies in their current vicinity.

 

Through these local awareness advertisements, customers can:

 

Send a message directly to you from the advertisement.

Call you directly from the advertisement.

Find a route to your business.

Learn more detailed information about your business or be directed to the website.

 

This type of ultra localized advertising brings in customer traffic, which can be better translated into actual sales than many other forms of advertising.

 

These advertising series are also more cost-effective than other advertisements because they have finely tuned positioning and can cover as many people as possible in the region.

 

When people click on an advertisement (which usually does not translate into actual sales), you do not need to pay for the advertisement that brings people to your doorstep.

 

 

2. Use postal codes to locate Facebook advertisements

 

Facebook allows you to use a postal code when locating advertisements. The availability of local awareness advertising may seem foolish, but outside of Facebook, there are usually different demographic data available based on postal codes (such as census).

 

Compared to radius based regions created by Facebook, the size and type of postal code regions are also different.

 

Facebook postal code potential coverage tools that can easily locate people living in the area, rather than those who may just be passing by (such as hyperlocals).

 

Depending on the type of business you have, you may prefer customers living in the area to temporary customers. Tools like Zip Who can help you choose the best postal code based on demographic data. In addition to postal codes, you can also locate states, cities, and even specific addresses.

 

3. Use demographic and connectivity locally

 

Location based advertising based on demographics (such as age, interest, geographic location, and online search activity) is a typical approach for most online advertising platforms.

 

However, Facebook provides greater depth as user profiles and behavior are more accurate.

 

Don't let the customer's regional similarity deceive you into thinking that demographic data has no place to stand.

 

For example, consider activities, sales, or services that are of interest to a specific gender or age. In addition, since locating current fans on your Facebook page can provide better returns, you can target advertisements based on this connection.

 

4. Display your advertisement at a specific time

 

Facebook allows you to set advertisements to be placed on specific dates and times. You know that in terms of advertising, you should pay attention to holidays and other larger national events, but this is also very helpful at the local level.

 

For example, greenhouses can benefit from advertising during opening hours and one week before holding large family and garden exhibitions at local event centers.

 

Alternatively, perhaps you have a restaurant and decide to advertise your Sunday brunch at the end of each week.

 

Alternatively, the predicted cold snap may trigger advertisements about winter scarves sold in your clothing store. Consider local events and culture. Create customized advertisements for these events and set up advertising campaigns around them.

 

5. Don't forget to layer your advertising

 

Think of layers as filters stacked on top of basic advertisements. In this way, you can combine demographic data with local awareness and establish connections with people with specific tendencies and in the right position in the region.

 

When positioning your advertisement, Facebook provides you with multiple options. However, when using any of these technologies to filter Facebook advertisements, there are a few things to remember: specificity costs are higher.

 

The smaller and more specific the advertising audience you define, the higher the cost of contacting them. Try to find a good middle ground, not too broad, but also not too specific. If your business is located in the center of New York City, you can create specific advertisements (especially local awareness advertisements) by adding more layers. If there are not significant differences in traffic or demographics in the region where your business is located, then if you want your advertisement to be fully visible, you do not need to add more layers.

 

 

Facebook allows you to reach a large audience globally. But Facebook also allows you to reach very specific audiences on a very local scale. When building your business, small and localized are usually better than large and global.

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