Eight Strategies for Winning affiliate marketing in 2022

Affiliate marketing is an increasingly popular advertising model that allows brands to recruit members/partners to earn commissions in exchange for the opportunity to promote the company's products or services on their platforms. Affiliate marketing is common in various channels, including blogs and social media.

So, what's the secret of affiliate marketing? The following are the eight strategies for the 2022 victory over affiliate marketing:

1. Choose the appropriate subsidiary

Word of mouth is still an effective marketing tool. You will want to recruit potential members who already have loyal followers who trust them. Please remember that although numbers are important, participation, rapport, authority, and page views should also be considered.

In addition, it should also be measured whether the audience will be interested in the product you are selling. In other words, identify your niche market and collaborate with institutions that are interested or have audiences that match your target market segment. If you are a technology company, you would not want to choose an affiliated company specializing in pet products.

If you don't know where to start, you can always use the celebrity marketing platform to discover and recruit members.

2. Optimize your platform

Although your alliance can redirect traffic to your website, your main goal should be conversion. That is to say, when visitors log into your page, they should ultimately take action, whether it's purchasing a product or registering for your email group.

Strategies to improve conversion rates include:

Excellent user experience

Create video information

Send personalized email

Use intent based keywords on all your website pages

Develop targeted landing pages

Create highly relevant content or update previous content

Test your platform speed

3. Diversify your membership program

In the financial field, investors diversify their investment portfolios to reduce risk. The same goes for diversifying your membership program. Relying on one or two subsidiaries is a good start, but in the long run it may not be sustainable. To truly maximize the potential, creating a diversified Soyuz programme is the only way. It can also help you discover new audiences and create future opportunities.

4. Collaborate with influential individuals

The rise of social media celebrities is changing marketing games. In fact, a public opinion survey earlier this year found that 14% of Gen Z seniors have purchased at least one product based on recommendations from internet celebrities in the past six months. Another study found that the return on investment of internet celebrity marketing is 11 times that of traditional banner advertising campaigns.

There are many reasons why celebrities become excellent members, and the biggest reason is that they already have an audience. These content creators do not even need to become celebrities, and many ordinary people with engaging content on social media can also establish a large number of followers.

5. Trading with coupons

People like value - even if they only save one or two dollars. That's why even in the era of digital marketing, coupons are still becoming increasingly popular. According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from virtual stores. Because of the COVID-19 pandemic, people are increasingly relying on the Internet, so saving has become the top priority.

Coupons are great because they are not only cost-effective, but also measurable. They can drive the acquisition of new customers and motivate previous customers to come back. Coupons are easy to manage and affordable, allowing you to better control the location of discounts allocated.

6. Initiate brand to brand collaboration

In 2017, 34% of marketers believed that co branding was the most effective way to increase the number of email subscribers. At the same time, a public opinion survey by PartnerPath found that affiliate marketing advertising can help 68% of consumers make a purchase decision before talking to salespeople.

This indicates that brand to brand collaboration is an effective means of achieving high conversion rates. All you need is another brand that aligns with your values and targets the same audience.

The joint branding campaign between Spotify and Starbucks to create a music ecosystem is a good example. By collaborating with Spotify, Starbucks can create a brand new coffee shop experience. Starbucks employees will receive new free Spotify advanced access and control over in-store playlists.

On the other hand, Spotify artists have gained a wider audience, while customers who subscribe to Spotify Premium can receive free coffee. Overall, this is a win-win situation.

7. Use affiliate marketing software

Establishing and managing your affiliate marketing activities may be overwhelming, and affiliate marketing platforms can help you track, monitor, and even develop your plans.

8. Build your own Soyuz programme

You may start with the merchant role in the membership network. However, if you plan to expand your business to another level, you may need to consider establishing your own Soyuz programme. This not only adds more traffic to your website, but also gives you the opportunity to control all transactions, affiliated companies, and commissions.