Conditions for Wal Mart cross-border e-commerce

Wal Mart is the largest retailer in the world,There are nearly 13000 offline supermarkets worldwide, which can be said to be well-known to everyone. Wal Mart is also vigorously developing its online shopping mall. In the United States, Wal Mart is the second largest shopping website after Amazon. Data shows that Wal Mart currently has a high flow of 120 million independent visitors per month.

Since 2015, Wal Mart has focused on the layout of online shopping, and the COVID-19 has accelerated its pace of e-commerce layout. For example, focus on building a membership ecosystem. In July 2020, Wal Mart launched a new subscription service called Wal Mart+to benchmark Amazon Prime membership service. In December 2020, it was announced to collaborate with TikTok to test the waters of live streaming and sales.

However, Wal Mart has a high entry threshold, which may not be suitable for everyone. First of all, entering Wal Mart must be an American company. Secondly, one must have experience in e-commerce. Sellers with annual sales of at least $500000 are generally more likely to apply for approval. In addition, Wal Mart also has higher requirements for customer service and logistics speed, so it is suitable for businesses with overseas warehouses and customer service personnel in the United States.

In March of this year,The US station of Wal Mart e-commerce platform officially opened an official investment channel for Chinese cross-border sellers. This is also the first time that Wal Mart's e-commerce platform has opened to Chinese companies. Prior to this, only Wal Mart Canada opened an official investment attraction for Chinese cross-border sellers. However, overall, the entry threshold is still not low.

The entry conditions for Chinese merchants are:

oneScanned copy of Chinese company license;  

twoThere is a Chinese company with the same name or an Amazon/eBay/Alibaba AliExpress store;  

threeHaving self built warehouses or third-party warehouses in the United States;  

fourAnnual sales shall not be less than 500000 US dollars (preferably 1 million US dollars);  

fiveRequire video verification.  

The entry of Chinese companies to Wal Mart corresponds to the investment managers in China, who are limited to 30 quota per month, which is more strict than the review of American companies.

Let's look at the account types of Wal Mart, which are divided into two types:

oneMarketplace stores (third-party seller stores) require American companies, American TAXID, and overseas warehouses to deliver goods. Wal Mart's front desk displays Sold&shippedby Seller.  

twoDSV stores (DropShipsender), similar to Amazon VC stores, can only register by invitation. They also require American companies, TAXID, and overseas warehouses to deliver goods. The front desk of Wal Mart platform shows Sold&shippedbywalmart.com. The actual shipment is delivered by the seller from overseas warehouses.

For businesses, one of the advantages of entering Wal Mart is that Wal Mart's competition is relatively less fierce than Amazon's fierce cross-border e-commerce Red Sea.

Marketplace PulseData shows that as of March 10, 2021, the total number of sellers in Walmart Marketplace reached 78904, which is less than 3% of Amazon's seller base. According to ComScore, Wal Mart platform has more than 100 million independent visits every month,In other words, the exposure of sellers in Wal Mart is huge.

In terms of fees, there is no monthly fee or store fee to settle in Wal Mart. The only thing to pay is the commission charged according to the product category.