20 free overseas advertising channels

2023-04-19
269
Author: Going to sea is easy
Source: overseadia


 20 free overseas advertising channels20 free overseas advertising channels

Free advertising has been upgraded as there are now more paid advertising alternatives than before.

 

During the pandemic, the world economy suffered a huge blow, and many companies will seek to cut various expenses to maintain their livelihoods. Unfortunately, many of these companies consider their advertising budgets when considering what to cut. Although advertising may be a huge expense for businesses, it is necessary if the company intends to reach out to new and maintain existing customers.

 

Completely removing advertising may bring disaster to the company, but fortunately, even if you have to cut some expenses, there is still a way to reach out to customers. There are several channels that can give businesses the opportunity to advertise without increasing costs. Enterprises that focus on marketing and advertising expenses should explore these channels as they provide a unique way to interact with customers.

 

Even if your advertising budget has not been reduced, if you use it properly, these channels still provide value for money. Here, the author summarizes some of the best channels and strategies for advertising within budget, which are inexpensive or rarely used.

 

1. Social media

 

The best way to advertise for free is through social media. Social media platforms help create viral and trending content. The content you create, such as videos or advertisements, will be shared and spread by others because it is interesting.

 

2.Instagram

 

Instagram is a very useful tool that can be used to promote your product and brand, and it does not require any fees. You can also choose to promote the post with the amount you wish to invest to attract more people.

 

3. Facebook Marketplace 

 

Facebook Marketplace is also a good choice for us. It has broad influence and zero cost, as Facebook strives to develop this market platform on their website.

 

4. LinkedIn

 

LinkedIn is severely underestimated. Although it includes hundreds of millions of professionals, few people regularly post on it. This means that the platform needs high-quality content. Likes on LinkedIn have enormous promotional potential. LinkedIn Premium is very affordable for most businesses. With Premium, you can send emails to potential customers and others in your industry.

 

5. Tiktok

 

I am a loyal believer in social media brands. Establishing my personal brand has allowed me to reach out to people around the world and opened up business opportunities that I have never imagined before. My content will ultimately help me establish connections with people I share interests with. Surprisingly, TikTok has always been the platform where I have the most contact with other professionals

 

6. Reddit

 

Reddit is a great resource to answer people's questions and position yourself as an industry leader. You can join relevant communities and help people solve any problems they may encounter. The more active you are, the faster you can establish followers. Then, you can encourage these users to move to your website to increase your conversion rate. "- Stephanie Wells

 

7. Google

 

For any small business, Google My Merchant is one of the most valuable advertising platforms. It is completely free and allows you to locate local customers who are most likely to use your services. Another benefit of Google My Merchant is the ability to display comments. When people search for your merchant on Google, your star rating is displayed in search results and map lists

 

8. Your own website

 

Yes, writing articles takes time, but if you are writing content rich articles, you can publish them on your website and rank high on specific topics. Moreover, if your articles are good enough, you can publish them in various publications and generate revenue and attract traffic for your website

 

9. Guest Posts

 

For bloggers, guest posting is a valuable strategy that can establish brand awareness, position oneself as an industry expert, and develop your brand. For most platforms, becoming a guest contributor is free because it benefits both parties. Even if you have a small budget, guest posting can have a huge impact on your conversion and growth rates

 

10. Word of mouth

 

Using word-of-mouth and small gifts or selfless activities can go a long way. There are multiple platforms that allow you to register for free before you need to pay, such as Rafflecopter.

 

11. Organic marketing

 

Most platforms, whether online or offline, require a considerable advertising budget to see results. But organic distribution through search engines and social media platforms can help you achieve success, even with a small budget. You should know that this requires a lot of manpower, skills, and time to achieve results.

 

12. Recommended Marketing

 

Recommendation marketing is a very powerful advertising platform. Of course, you have to pay the person who recommends you. Sometimes, you can even create some eye-catching recommendation systems that allow customers to share your product or service and get something for free, such as ranking high on the new feature list

 

13. affiliate marketing

 

"Affiliate marketing is the easiest way to promote your products or services. The best thing is that you don't even have to pay any fees to your partners from your pocket. Just set a price for your products, including the costs paid to partners and the commissions booked by affiliated members, and distribute them on the main alliance platforms. And ensure that you pay and interact with your partners in a timely manner." – Vikas Agrawal, Infobrandz

 

14. Cooperation with other companies

 

Another way to obtain free advertising is to collaborate with other companies. Look for companies in your industry that offer products and services that complement the products you sell. See if they are willing to write posts together, showcase each other in advertisements, or other forms of promotion. This type of marketing, similar to cross pollination, is common in many small businesses


15. niche industry forums

 

Find forums related to your product and/or industry and join the conversation. By continuously adding value instead of promoting your product, you will win the trust of consumers and have the potential to win their business. "- Josh Weiss, Reggie

 

16. Related Communities

 

If your budget is very small, please seek communities to increase the visibility of yourself, your company, and your products or services. These communities include Quora, Slack groups, Rands Leadership Slack channels, LinkedIn groups, and more. The key is to provide significant value in the long term before you make any requests. Building relationships - it's free and long-lasting

 

17. Quora 

 

Quora is an undervalued free platform that companies can use to amplify their information. Quora receives over 2 million independent visitors every day, and by its very nature, it allows you to effectively target users. Simply answer questions related to your business and cleverly promote yourself and your company

 

18. Online classified advertising

 

The effective and free advertising platform you can use is local online classified advertising. For example, Craigslist. You can get free advertising space and become more well-known locally. You only need to ensure that you add images and detailed product descriptions to get better response

 

19. Regional news websites

 

Many cities and communities have local or regional news websites that are always looking for prominent local stories. Their advertising rates are often small, making them an affordable choice. If you offer products or services outside of your region, look elsewhere for regional websites that you can also reach. "- Thomas Griffin

 

20. HARO

 

You can promote your brand by submitting promotional materials to the public relations company Help a Reporter Out (HARO). The website has a wide range of themes and daily reports, where you can submit promotional materials to writers and journalists who want to publish stories. In many cases, you can gain exposure by providing clear answers and brand links in your resume

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